Social Media Tracking for Journalists

Learn how Keyhole can help you track trends and campaigns, reach out to influencers and out-react competitors with real-time Twitter and Instagram data.

See how a Reuters reporter uses Keyhole to report on politics and other beats.

Stay on Top of the 24-Hour News Cycle
Stories never stop breaking, whether it’s a late-night crime or early-morning accident. Log into Keyhole to track, in real-time, the analytics behind newsworthy trends - including how many people are posting and reading about a given topic. You can even find the most influential users to approach for a quote. When you aren’t behind the dashboard, the custom alerts you set will notify you when activity around a given keyword or hashtag explodes.
Simplify Multimedia Reporting
Eye-catching multimedia reports are becoming increasingly expected from reporters. But the time you have to work on articles is getting shorter. You can embed Keyhole’s data visualizations - charts, graphs and timelines - directly into your stories. The data will update in real time, so your readers will always keep up with the social impact of a given topic.
Share Insights with Other Reporters and Editors
Measuring the social impact and relevance of a newsworthy topic is a tall order, but so is demonstrating its value to your colleagues when pitching an opinion or feature piece. Keyhole has you covered. You can share a single-page, real-time data dashboard with your colleagues or download report-ready charts and Excel data to share in brainstorming sessions.
Break Stories Related to Local, National and Global Trends
Keyhole helps you out-react competing reporters, tracking trends no matter where they take place. Plug in popular hashtags and location-based keywords to get real-time streams of social activity. Embed posts by users live-tweeting sudden events and update your stories with publically-shared images and videos.
Benchmark Your Publication’s Performance Against Competitors
Use Keyhole to peek into the social status of competing news outlets, tracking their content and engagement metrics to set expectations and better understand their audiences. Leveraging data about what works and what doesn’t, you’ll refine ways to share and promote content.
Identify Content that Resonates with Readers
Which types of articles yield the most likes, shares and comments? Many news organizations track these stats related to their own stories, ignoring the social media world at large. Keyhole can elevate your digital content strategy, identifying the most popular stories from any publication. Use this data to determine what works on social media in terms of length, headline and more.
Start tracking Social Analytics with Keyhole
Get all the data around your hashtags, keywords, and URLs